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I Audited 100 Indian Restaurant Menus — The ₹3 Lakh/Month Mistake

We pulled the actual sales data behind 100 Indian restaurant menus. The same four mistakes — decoy pricing, currency-symbol tax, generic item names, and burying the high-margin dish — showed up everywhere. Each one worth ₹70,000+ a month in lost contribution. Here is the full teardown plus a 14-day rebuild playbook that lifted median monthly contribution by ₹1.92 lakh across 47 restaurants.

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